Archive: May 3, 2014

Google Attempts To Reinvent Display Advertising

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You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company will use to try and boost brand image in the marketplace. That problem is that no one’s really sure how much of it that anyone sees: indeed, for much of it no one is even sure…

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Pirmal Healthcare increases focus on digital marketing

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Health and wellness company Piramal Healthcare, maker of the iconic analgesic brand, Saridon, has over the last two years increased its advertising spends on digital and brand activation by 45 per cent. Considering that it deals with personal and private products such as contraceptives and ovulation kits, Kedar Rajadnye, COO, Piramal Healthcare, says that the digital platform has become an effective way to interact with consumers one-to-one. The company recently…

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