ONLINE MEDIA OPERATIONS

Online strategy, marketing and operations are now a very crucial part of every brand and business. We at Sourceciti Technologies have built a team of online media strategists and associates to take and execute online media operations challenge so that the client can concentrate on other important aspects of their business. Below are the full list of services that we offer under online media operations:

AD OPERATIONS

    • Online ad trafficking, troubleshooting, quality assurance testing
    • Campaign management and optimization
    • Rich media technology, deployment and QA
    • Inventory reporting and forecasting
    • Advising on ways of improving ad serving and workflow process
    • Implementing and testing ad serving solutions
    • Insertion order design
    • Ad tag architecture
    • Ad server migrations
    • Unsold inventory monetization strategy review
    • Additional custom consulting projects

EMAIL OPERATIONS

    • Email campaign management
    • Database cleansing
    • Mailing List management and segmentation
    • QA & Testing across various email platforms
    • Campaign Deployment monitoring
    • Inbound email handling
    • Email and newsletter creative development
    • Data collection and landing page development
    • Email/newsletter ad rotations
    • Customer support
    • Campaign reporting and analysis

 
 

SEARCH ENGINE OPTIMIZATION (SEO)

    • Website technical analysis
    • In-depth keyword research, competitive analysis and content mapping
    • On-page Optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc.
    • Meta data audit, set up and recommendations
    • Content and website structure optimization
    • Google Analytics, Google and Bing webmaster tools set up and monitoring
    • Off-page Optimization – Global/local search engine submission, RSS, Google Merchant etc.
    • Link building (directory/article/press release submission, blogs, forums, video, social book marking etc.)
    • Reporting and analytics – SEO performance, search engine ranking, traffic status reports etc.


 

SEARCH ENGINE MARKETING (SEM)

    • Media planning
    • Keyword research and competitor analysis (Geo, device, language, category etc.)
    • Keyword ad group, adcopy and creative
    • Account set up (Google AdWords, Bing etc.), campaigns, budgeting and management.
    • Ad targeting based on time, geography, language, content/search network etc.
    • Bid management tools
    • Landing page optimization
    • Reporting, performance review and recommendations

 

SOCIAL MEDIA MARKETING

    • Facebook advertising and user engagement activities (posts, events, polls etc.)
    • Social networking profiles creation; and optimization (Facebook, Twitter, Pinterest, LinkedIn, Google+ etc.)
    • Social bookmarking
    • Video optimization (YouTube)
    • Content sharing optimization
    • Community advertising
    • SMM reports and analysis